Product Strategy
〰️
Quantitative Survey
〰️
Participatory Design
〰️
Behavioural Insights
〰️
User Interviews
〰️
Product Design
〰️
Product Strategy 〰️ Quantitative Survey 〰️ Participatory Design 〰️ Behavioural Insights 〰️ User Interviews 〰️ Product Design 〰️
INSIGHT TO INNOVATION
Spotify Jam
How did social insights inspire the innovation of Spotify Jam?
Evaluative Research
〰️
AB Testing
〰️
Data Insights
〰️
Diary Study
〰️
Evaluative Research 〰️ AB Testing 〰️ Data Insights 〰️ Diary Study 〰️
Spotify Connect
How did I avoid impacting 71 million users when the A/B test was as useful as a waterproof teabag?
NUMBERS FAILED US
Discovery Research
〰️
Product Design
〰️
Design Sprint
〰️
Card Sorting
〰️
Prototyping
〰️
Usability Testing
〰️
Content Design
〰️
Discovery Research 〰️ Product Design 〰️ Design Sprint 〰️ Card Sorting 〰️ Prototyping 〰️ Usability Testing 〰️ Content Design 〰️
Bupa
How did good design thinking save us a fortune and guide users to the right care paths?
SOLUTIONS FIRST SUCK
Concept Testing
〰️
Prototyping
〰️
Voice & AI
〰️
Data Insights
〰️
Prototyping
〰️
Usability Testing
〰️
Conversational Design
〰️
Concept Testing 〰️ Prototyping 〰️ Voice & AI 〰️ Data Insights 〰️ Prototyping 〰️ Usability Testing 〰️ Conversational Design 〰️
PAUSES NOT PIXELS
BBC Radio 1
How did I research for pauses, not pixels, & fast-track voice propositions for BBC Radio 1?
Diary Study
〰️
User Interviews
〰️
AI
〰️
Data Insights
〰️
User Interviews
〰️
Diary Study 〰️ User Interviews 〰️ AI 〰️ Data Insights 〰️ User Interviews 〰️
BBC Bitesize
How did AI help improve learning outcomes for 4 million students and I fail my GCSEs?
LEARNING WITH AI
Internal Tools
〰️
Stakeholder Interviews
〰️
Data Insights
〰️
Product Design
〰️
Internal Tools 〰️ Stakeholder Interviews 〰️ Data Insights 〰️ Product Design 〰️
POWERPOINT PURGATORY
Bupa
How did I put an end to the PowerPoint purgatory and revive insights at Bupa?